Etsy & Shopify Launch Kit

List your digital product on Etsy or Shopify — properly, the first time.

Most sellers launch by uploading a file and hoping people find it. That is not a launch. It is just uploading.

The Etsy & Shopify Launch Kit walks you through the whole process — preparing your files, creating a mockup, writing copy that sells, setting tags and pricing, listing on either platform, optimising for search, testing the purchase, and promoting it once it is live.

What You Get

• ✓ Before you start — exactly what you need ready, and the workflow in order
• ✓ Prepare files and mockup — how to organise your product folder and create a clean cover image
• ✓ Write the product copy — headline, short description and full description template, with AI prompts
• ✓ Tags, keywords and pricing — searchable tags and a clear pricing guide for digital products
• ✓ Listing on Etsy and Shopify — the exact fields and digital-delivery setup for both platforms
• ✓ Optimising for search — title structure and keyword placement that helps buyers find you
• ✓ Testing and going live — how to test the full purchase before you publish
• ✓ Promoting and scaling — launching calmly and adding more products without guesswork
• ✓ Pre-launch checklist — ten checks before you hit publish
• ✓ Five AI prompts ready to paste into ChatGPT, Claude or Gemini
• ✓ 14-page PDF toolkit — clean, calm, premium design
• ✓ Instant download — delivered immediately after purchase
• ✓ Lifetime access — use it for every product you list

Who This Is For

• ✓ Small business owners selling digital products
• ✓ Beginners who have never listed on Etsy or Shopify before
• ✓ Founders who want to launch multiple products without guesswork
• ✓ Anyone who wants calm, structured selling without the overwhelm

The Promise

By the end of this kit you will have a digital product prepared, listed, optimised and live — and a repeatable process you can use for every product after it.

Questions

What format is this?
A 14-page PDF toolkit with step-by-step instructions, templates, and a pre-launch checklist. No app, no login. Download once and use for every product launch.

How do I receive it?
You'll get an email from Pendora Downloads immediately after purchase with a download link. Check your spam folder if it doesn't arrive within a few minutes.

Do I need an existing Etsy or Shopify account?
You'll need to create one before listing — this kit covers the setup for both. It's designed for beginners starting from scratch.

Does this cover both Etsy and Shopify?
Yes — there are separate sections for each platform, so you can follow whichever applies to you (or both).

Have a question before buying?
Email hello@calmfocusco.com and I'll answer honestly. Digital download — once accessed it cannot be refunded, so please ask first.

Disclaimer: This is a toolkit of templates, prompts and step-by-step instructions. It is not affiliated with or endorsed by Etsy or Shopify. Platform features and fees change — always check current platform guidance.