{"product_id":"email-sequences-masterclass","title":"Email Sequences Masterclass","description":"\u003ch2\u003eThe complete system for building email sequences that convert, no matter what you sell.\u003c\/h2\u003e\u003cp\u003eThis guide teaches you the complete email lifecycle. Not just templates. The thinking behind them. How to write your own. How to test and optimise. How to build email sequences that work for any business, any product, any audience.\u003c\/p\u003e\u003ch2\u003eWhat You Get\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e✓ \u003cstrong\u003e52-page PDF masterclass\u003c\/strong\u003e covering the full email lifecycle\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003e17 AI prompts\u003c\/strong\u003e to write your own sequences in your voice\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eEmail templates\u003c\/strong\u003e: welcome, nurture, sales, re-engagement, abandoned cart, upsell, VIP, seasonal\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eMetrics tracking spreadsheet\u003c\/strong\u003e with built-in formulas\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eAnonymised case studies\u003c\/strong\u003e with real before\/after numbers\u003c\/li\u003e\n\u003cli\u003e✓ \u003cstrong\u003eHealthy-range benchmarks\u003c\/strong\u003e for every email metric\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eModule Breakdown\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModule 1\u003c\/strong\u003e: Email strategy foundation — psychology, metrics, architecture, calendar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModule 2\u003c\/strong\u003e: Writing the welcome sequence — trust-building, value delivery, common mistakes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModule 3\u003c\/strong\u003e: The nurture sequence — engagement, storytelling, conversion without pressure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModule 4\u003c\/strong\u003e: The sales sequence — calm copy psychology, objection removal, timing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModule 5\u003c\/strong\u003e: Advanced sequences — re-engagement, abandoned cart, upsell, VIP, seasonal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModule 6\u003c\/strong\u003e: Testing, optimisation, and scaling — A\/B testing, metrics that matter, case studies\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho This Is For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e✓ Entrepreneurs and founders selling anything (digital products, services, courses, memberships)\u003c\/li\u003e\n\u003cli\u003e✓ Coaches, consultants, and service providers\u003c\/li\u003e\n\u003cli\u003e✓ Online creators building an audience and monetising it\u003c\/li\u003e\n\u003cli\u003e✓ Business owners tired of relying on social media algorithms\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eQuestions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWhat format is this?\u003c\/strong\u003e\u003cbr\u003eA 52-page PDF masterclass plus a metrics tracking spreadsheet. Download once, yours forever. No subscription, no login.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow do I receive it?\u003c\/strong\u003e\u003cbr\u003eYou'll get an email from Pendora Downloads immediately after purchase with a download link. Check your spam folder if it doesn't arrive within a few minutes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's the difference between this and the Email Sequences for Digital Product Sellers (£39)?\u003c\/strong\u003e\u003cbr\u003eThe £39 product gives you eight done-for-you email templates ready to copy and customise. This masterclass teaches you the full strategy — how to write your own sequences from scratch, test them, and scale. If you want templates, get the £39 product first. If you want to understand the full system, this is it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need an existing email list?\u003c\/strong\u003e\u003cbr\u003eNo — but you'll need an email platform (Klaviyo, ConvertKit, Mailchimp) and ideally one product or service to sell. This is not a list-building course.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHave a question before buying?\u003c\/strong\u003e\u003cbr\u003eEmail hello@calmfocusco.com and I'll answer honestly. Digital download — once accessed it cannot be refunded, so please ask first.\u003c\/p\u003e","brand":"Calm Focus Co","offers":[{"title":"Default Title","offer_id":61803963056458,"sku":"CFC-MASTERCLASS","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/0791\/7130\/files\/10_Email_Sequences_Masterclass.png?v=1779538202","url":"https:\/\/calmfocusco.com\/products\/email-sequences-masterclass","provider":"Calm Focus Co","version":"1.0","type":"link"}