Email Sequences for Digital Product Sellers — Done-for-You Templates

Done-for-you email sequences that convert for Etsy, Shopify, and Gumroad sellers.

Most digital product sellers rely on social media. Then the algorithm changes. Their reach drops 90%. Sales stop.

Email is the only channel you own. Your subscribers are your customers forever.

This kit gives you eight complete email sequences — 22 pieces of ready-to-send copy — so you can build that asset without writing from scratch.

What You Get

• ✓ Welcome Flow (5 emails) — Turn cold subscribers into warm leads in 12 days
• ✓ Post-purchase Flow (3 emails) — Guide buyers to actually use your product, then introduce the next one
• ✓ Abandoned Cart Flow (2 emails) — Recover sales without fake urgency or countdown timers
• ✓ Upsell Flow (3 emails) — Cross-sell calmly to buyers who showed interest
• ✓ Nurture Flow (4 emails) — Build trust from subscribers who didn't buy yet
• ✓ Re-engagement Flow (2 emails) — Clean your list and remove inactive subscribers with respect
• ✓ Seasonal/Promotional Flow (2 emails) — Run any time-bound promotion
• ✓ Weekly Broadcast Template (1 template) — The infrastructure email you send every week

Each sequence includes: subject line, preview text, full email body, send timing, and an AI customisation prompt to rewrite it in your voice.

Who This Is For

• ✓ Etsy sellers with digital products (printables, templates, SVGs, planners)
• ✓ Shopify store owners selling digital downloads
• ✓ Gumroad creators with paid courses, ebooks, or toolkits
• ✓ Founders who want professional email flows without writing from scratch
• ✓ Sellers tired of relying on social media algorithms

What You Need Before You Start

• An email platform (Klaviyo, Mailchimp, ConvertKit, or similar)
• One or more digital products ready to sell
• A lead magnet to grow your list

Questions

What format is this?
A 33-page PDF with all eight email sequences, AI customisation prompts, and a setup guide. No app, no login. Download once, use forever.

How do I receive it?
You'll get an email from Pendora Downloads immediately after purchase with a download link. Check your spam folder if it doesn't arrive within a few minutes.

Can I use these on any email platform?
Yes — Klaviyo, Mailchimp, ConvertKit, MailerLite, or any other platform. You copy the text into your sequence builder.

What's the difference between this and the Email Sequences Masterclass (£89)?
This kit gives you eight done-for-you sequences ready to copy and customise — ideal if you want to get set up quickly. The £89 Masterclass teaches the full strategy so you can write your own from scratch. If you're unsure, start here.

Have a question before buying?
Email hello@calmfocusco.com and I'll answer honestly. Digital download — once accessed it cannot be refunded, so please ask first.